The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for many years. Recently, however, it seems that funnels are getting discussed everywhere online.
It is clear that people are eager to learn more about this concept and how they could use it to improve their online business marketing efforts. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. The reason for using the term "funnel" for this concept of marketing is to help visualize and explain a sales process from the beginning to the conclusion. It is a wide entry point for potential customers known as "Unqualified Prospects" at its top and a narrower opening for sales conversion at the bottom. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't competent, will be at the top of the funnel. They might require your product or service but have never been contacted prior to. At the end of the funnel, several offers and sales actions later, you've gotten folks who have purchased the product or service you offer and made a purchase as well.
A lead generation funnel's effectiveness is also due to the capability to monitor the activities of your customers at various stages of the sales process. Using the sales funnel, by finding out the number of prospects who are qualified at each point of the process, it is possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
You can use the sales funnel to identify where and how your sales procedure is working or not, and also whether you're not attracting enough potential customers. This information allows you to decide where you should focus your attention and work to maintain sales at the required level, and, in turn, fulfill marketing goals. It is used to monitor and control the process of selling of customers.
The Sales Funnel Top Front - End
The most important part of your sales funnel should undergo the most constant testing and be the most active. There are virtually endless front-end strategies limited only by your creativity and resources.
The primary goal of the front-end is to attract potential clients and convert those buyers into buyers further down the sales funnel.
When a potential customer decides to sign up for your offer, they become "qualified". This is when of the sales funnel where the prospective customer, or "Unqualified Prospect" becomes a qualified lead because they have taken an action they have the potential to purchase your product or service.
You must drive targeted traffic on your blog, website or squeeze page in order for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best methods and resources to do this.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". One of the best ways to qualify prospects is by creating an online squeeze page. This allows you offer something of value related to your product which people can get for free, or at a substantially lower cost, in exchange for their name and email. You can choose from reports and newsletters, as well as video and e-mail courses.
It is clear that the front-end is where customers are drawn to your sales funnel. What about the back-end?
The Bottom of The Funnel: The Back-End
The bottom or back-end of the sales funnel is where most profits and sales are generated. It is where you will typically find higher-priced products there. These products are generally relevant to the exact same market, but in different formats such as audio or video live interaction, private consultation.
The main difference concerning the front end and the back-end is regarding the type of customer as well as the price of the service or product which is offered.
It is true that only a tiny percentage, perhaps 1-2% of the people entering your front-end, will end up in your back-end. This is because a select few will invest a greater amount of money.
It's clear that while front-end services or products can be priced under $100, back-end products and/or services are often priced in the 100s to 1000s. The back or bottom of your sales funnel is the primary source of income for an Internet company. This is also the most reliable part of the sales process.
As I said in the past, the sales funnel is as flexible as your creativity and resources allow.
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